I’m not much of a shopper these days. I don’t spend a lot of time in most stores. A huge indoor mall is near my home, but I rarely go. My visit there recently, a fruitless search for a pair of humble bedroom slippers, was my first in several months. Supermarkets, though, are another story. They are where I head to indulge what’s left of my urge to buy. I look forward to visiting them, not only to purchase the items that my wife and I inscribe on our refrigerator notepad, but also to check out the remarkable amounts and varieties of just about anything you can name that Americans are able to choose from. There are two supermarkets not far from my house that I especially like to visit, though not to buy food. I go to these stores, Wegman’s and Weis, to ogle (and buy) beers.
In my pre-beer days as a kid in Brooklyn and then Long Island years ago, I wasn’t too big on shopping either. But I did like to spend plenty of time in candy stores. Candy stores were modest establishments that sold a wide variety of items, and usually included a soda fountain and lunch counter. Adults might pop in for cigarettes or greeting cards or a grilled cheese sandwich. The younger set primarily was interested in candy bars and other important stuff like comic books and yo-yos. At candy stores I used to gaze at the colorful rows and rows of teeth-destroyers before making a pick. PayDay, Mr. Goodbar, Chunky, Milky Way, Chuckles and on and on. What a choice. What a decision. What a pleasure. Candy stores linger fondly in my memory bank, but probably all are long gone. I haven’t seen any in decades.
For the last three or so years great pleasure has been mine at Wegman’s and Weis, whose beer aisles are my adult candy store. Wegman’s and Weis are among the few supermarkets in my area near Philadelphia that sell beer. I guess I’m lucky to have them, because it’s not easy for Pennsylvania supermarkets to sell suds. Only a few years ago, Pennsylvania’s State Liquor Control Board, the alcohol overlord, opened the door a crack to supermarkets willing to jump through hoops to obtain a license. So far not many supermarkets have chosen to deal with the process. Pennsylvania has gained fame for its archaic and labyrinthine rules governing the sale of alcohol. Possibly a Talmudic scholar would be able to understand them.
In any case, my eyes widen and my heart flutters when I enter the beer section at my local Wegman’s or Weis. Loyal supporters of the microbrew revolution, these stores specialize in the types of beers that I swoon over. Hoppy ones and dark ones and spicy ones, for example. I love nearly all of them, as long as they are loaded with flavor. To me, the craft beer explosion in our fair country is one of the greatest and most positive developments of the past 20 years.
The thrills that rock me in the beer aisles are not very different from my younger self’s thrills in candy stores. Basically, eagerness to ingest the products and giddiness from staring at terrific looking packaging. Yes, not only do most microbrews taste really good, as with candy bars they also are well-dressed. In fact, beer labels are way cooler than candy wrappers ever were.
My aim during my visit to Weis last week was to assemble a create-your-own six pack mostly of beers that I hadn’t had before, and I know that in a few instances my right hand was stealthily guided towards bottles whose labels were too pretty or funky to ignore. I headed home with winners, taste-wise and label-wise, such as Victory Brewing’s Summer Ale and Left Hand Brewing’s Sawtooth Ale. The photo to the left shows all six purchases (click on the photo to get a bigger image). Dig those crazy labels (excepting the one on Flying Fish’s offering).
More about beer as this blog progresses. Till then, drink in moderation and drive safely.