An Artsy Walk Through The Mall On A Hot-As-Hell Day

It was hot as hell in my area (the suburbs of Philadelphia) on the 30th of June. I’d gone for walks on each of the two previous days, days that weren’t exactly on the mild side temperature-wise either. But June 30 was a different ball game, one of those in which a mere minute in the sun causes sweat to pour from your face and back of your neck like lava from a mountain that is experiencing gastric distress.

However, I, an old guy who for the last year and a half has been very diligent about exercising regularly, was not about to not go for a walk. A walk was totally doable, because I live close to Willow Grove Park, a three-story, air-conditioned indoor shopping mall. Thus, in late morning I headed to the mall, to pound its avenues and corridors in A/C’ed comfort.

I like spending time now and then at Willow Grove Park, even though I rarely buy anything there. Architecturally it looks real good, and I’m always amazed by the copious amounts of eye-catching wares for sale. Plus, I almost always cross paths with some lovely ladies.

And I find Willow Grove Park to be quite an artistic environment, hardly different from art museums. For example, many merchandise displays within the stores are beautiful and creative. Even more so are the graphic artworks — posters and other printed creations — in merchants’ windows and free-standing elsewhere. Ergo, on June 30 I made it my mission, in addition to stretching my legs, to examine the state of affairs of graphic art at the mall.

I was drawn to any number of pieces. They ranged from the minimalistic (the large Sale signs, in flamboyant red, that bordered the H&M clothing store), to the complex and futuristic, qualities belonging to a poster hung within an Aerie shop.

Not surprisingly, many of the works featured human faces and, usually, additional body parts. More often than not, these creations were photography-based, but their painterly counterparts were on display here and there too. In the face/body category, the one that I found myself staring at the most was the group shot of five youngsters. It adorned the Gap Kids store. If everyone got along as well as those individuals do, the world would be pretty close to paradisiacal. And I was entranced by the two girls, their heads as close as canned sardines, aglow in a window of the Primark establishment.

A few hours after I arrived back home I began to mull over my mall experience, and damn if I didn’t feel slighted more than a bit. Shit, I realized that every human pictured at the mall was somewhere between young and the cusp of middle-age. How come someone like me wasn’t on display? I mean, what do companies have against male septuagenarians whose hairlines are receding faster than Greenland’s glaciers and whose faces are peppered with weird f*cking growths that dermatologists probably don’t even have names for? It ain’t right, I tell you! Those in power are going to hear from me!

But before they hear from me, I will bring this narrative to a close. Please don’t be shy about adding your comments. And give a listen, if you’re in the mood, to mall-istic songs that I discovered recently. After all, it’s not every day that you encounter music inspired by shopping malls.

The first recording, Let’s Go To The Mall, is by Robin Sparkles, a stage name once used by Robin Scherbatsky, who is a character in the television series How I Met Your Mother (the series ended in 2014). Cobie Smulders, the actress who played Sparkles/Scherbatsky, provides the lead vocals on this pop music confection. Did you get all of that? Not sure if I did.

In the second tune, The Last Mall, Steely Dan uses a mall metaphorically to comment on humankind’s fate. Such headiness is only to be expected, of course, as the brains behind Steely Dan — Donald Fagen and the late Walter Becker — were not your everyday song-writing team. The Last Mall, sardonic and clothed in the blues, paints an uneasy picture.

118 thoughts on “An Artsy Walk Through The Mall On A Hot-As-Hell Day

  1. Manja Maksimovič September 28, 2021 / 12:51 am

    What a first post of the day. I’ve landed in my worst nightmare, in a place where mall culture is all there is since only the mall is air-conditioned and there is nowhere else you can survive. Even then, I STILL wouldn’t go. Better drop than shop.

    Liked by 2 people

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