A few weeks ago, I, an art lover, spent an hour surfing the web, learning about the numerous outdoor sculptures dotting the University Of Pennsylvania campus. Much to my amazement, I discovered that one of the late artist Robert Indiana’s famous LOVE sculptures sits smack dab in the middle of the university’s grounds.
Now, I’d been fully aware of, and had seen multiple times, two other of his LOVE sculptures, both of which reside in downtown Philadelphia, Pennsylvania, USA. They have become tourist attractions, especially the one in a park within a stone’s throw of City Hall. That park, in fact, is known to just about everyone as LOVE Park, rather than as John F. Kennedy Plaza, which is its official name.
But it was news to me about the University Of Pennsylvania, a major Philadelphia institution located a mile from downtown. This meant, of course, that Philadelphia displays three LOVE pieces, which is fitting, since The City Of Brotherly Love is one of Philadelphia’s nicknames. New York City, by the way, is the only other municipality in the world with as many as three. (Per Wikipedia, more than 80 LOVE sculptures are scattered around the globe.)
Well, being one who enjoys his mini adventures, I decided I should visit this trio of creations soon. And all on the same day, no less, which I was certain nobody had ever done before. Shit, I’m old as hell and heretofore had no claim to fame whatsoever. It was time to make my mark, no matter how incredibly insignificant it would be!
Thus, late last month I hauled my aged ass aboard a train that, in an hour, took me from my little town to the heart of Philadelphia. Five minutes later, there I was in LOVE Park. Fifteen minutes after that I strode into Sister Cities Park to examine its AMOR sculpture (Robert Indiana produced versions of LOVE in various languages; amor means love in Spanish and Latin). And I made my way to Penn’s sprawling campus from there, eventually locating and admiring its LOVE piece. Mission accomplished!
Why are there so many LOVE sculptures in the world? Why do people gravitate to them? I’m not an expert on anything, let alone love. But it’s pretty clear to me that love, in some respects, makes the world go round. Our planet, which might easily and accurately be viewed as a horror show, would be even more unsettling were it not for the love that connects nearly each person with at least a few of their fellow beings. People need love and want to love. Even if they don’t know it.
And so, Robert Indiana tapped into something elemental when he began inserting love into his artworks. In 1961 he used the word for the first time, in a painting, not a sculpture. He made his initial LOVE sculpture nine years later, and over time the demand for sculptural follow-ups took off. I suspect that the demand was boosted tremendously when, in 1973, the United States Postal Service issued a postage stamp with Indiana’s LOVE image on it. That stamp sold like hotcakes.
I think that the simplicity and the warmth of Indiana’s LOVE design are the reasons for its success. Four letters in basic colors. Nothing more. The letters cling to one another for dear life, the O nestled against the L and the E as if it were in a womb. The LOVE design makes us drop our defenses and think that —yes! — love is where it’s at. It’s all you need, as The Beatles famously noted. Well, it wouldn’t hurt to have water and food too. In any case, one thing for sure is that few artists ever create iconic works. Robert Indiana, without any doubt, did.
1967, the year of the Summer Of Love, was the height of the hippie movement, when it seemed that peace, love and understanding had a chance of putting the human race on a golden path. As we know all too well, that didn’t exactly pan out.
1967 also was the year in which All You Need Is Love, by The Beatles, made its appearance. It would be inappropriate of me to end this contemplation without including their live performance of the song, whose message has resounded loud and clear ever since. The event was part of a broadcast called Our World, the first ever to be transmitted to a worldwide audience via satellite. Home from college during summer break, I, with my brother, watched The Beatles do their magical thing on a tiny television in my bedroom. The presentation mesmerized and excited us. Those were special days.
Click on the following link to view The Beatles in action: https://www.dailymotion.com/video/x6mtbyq